5 best practices in package design
When designing packaging, it is important to consider both form and function. Packaging needs to be attractive and eye-catching, as well as provide protection and information about the product. Here are five best practices to consider when designing packaging:
1. Utilize Color Psychology: Color can influence consumers’ emotions, so it is important to consider the association between colors and your product. For example, green may evoke feelings of nature and health, while blue may evoke feelings of trust and reliability.
2. Keep It Simple: Complex packaging can be overwhelming, so it is important to keep your design simple. Utilize whitespace, a minimal color palette, and a clear hierarchy of information to keep the design clean and organized.
3. Prioritize Branding: Branding should be the focus of the packaging design. Utilize the brand’s logo, color palette, and typeface to ensure the package is instantly recognizable.
4. Consider the Unboxing Experience: Consumers are now more interested in the unboxing experience than ever before. Make sure to design your package with this in mind and consider unique features that will make the experience even more enjoyable.
5. Test It Out: Before you go to production, test the packaging design with focus groups and other customer feedback. This will help you identify any potential issues or areas of improvement before it goes to market.
By following these best practices, you can ensure that your package design is attractive, and eye-catching, and provides the information and protection your product needs.